Overview
Overview:
Tools of Change is the most extensive, freely-accessible collection of voluntary behavior change, social marketing and community-base social marketing case studies available on the web. You’ ll also find some great planning tools and resources here.
Spud’s Thoughts:
I used this site extensively when I was researching my master’s thesis focused on behavior change for sustainability. The site has a lot of great case studies, tools and techniques for instigating behavior change. One of the things I love about their site is the Planning Guide which walks you through developing your own campaign and gives you lots to think about regarding setting clear objectives, defining partnerships and how to get your message out most effectively.
